The Ministry of Tourism on Wednesday announced the plans to to attract tourists to the Sultanate from new markets. The ministry has collaborated with the Royal Oman Police to facilitate procedures for tourists who are coming from China, Russian, Iran and even India. A presentation detailing the electronic VISA project, that explained the desired goals and ambitions of the Ministry of Tourism, with regard to their importance in attracting more tourists was also made.
The most important promotional campaigns which were carried out by the Ministry of Tourism were also presented at the Forum, the most prominent being the – ‘Discover Oman’s Beauty’ campaign, that was carried out from January till September last year.
It focused on the colloboration of tourism institutions and establishments to promote tourism sites in the Sultanate to the GCC as well as Oman, and has achieved a remarkable success, as the sultanate witnessed more than 5,500 bookings within 20 weeks of its launch. The same also resulted in the acquiring of a revenue of over Omani Rials Half a Million from just hotel establishments. In addition to this – efforts to find innovative ways to promote the Ministry by using social networking sites and digital platforms were also reviewed.