Business Reporter -
MUSCAT, MARCH 21 -
Oman-based consulting firm Tanfidh Management Consultants has once again taken the lead in inviting international, regional and local keynote speakers to Muscat to share their transformation knowledge and expertise at the ‘Transformation Through Strategy Execution & Innovation Conference and Post Conference Workshops’ taking place at the Grand Millennium Hotel, Muscat from March 27 to 30, 2017.
Tanfidh Management Consultants mainly focuses on Strategy and Strategy Execution with the use of proven methodologies like Strategy Maps, Balanced Scorecard and OKRs.
No matter how best the strategy has been developed, it is completely useless without effective execution, say experts of Tanfidh. Making Strategy Happen is increasingly proving to be a key to organizational success. With the current global economic downturn this statement is true for all types of organizations be they public, government, private or non-profit.
Most leaders, however, know a lot more about strategy formulation than execution, according to Tanfidh. They know much more about “planning” than “doing,” which causes major problems while rolling strategy to work. The worst part is that leaders do not own the execution process; instead, they delegate the task of execution to people at lower lever, and very often, without proper training and guidance.
Strategy execution represents a disciplined process and a logical set of connected activities that enables an organization to take a strategy and make it work. Without a careful, planned approach to execution, strategic plans and objectives cannot be attained. Developing such a logical approach, however, represents a formidable challenge to management.
“The future of business has become so unpredictable that the five-year plan may be irrelevant next week. To succeed in the modern market, organizations must constantly assess their progress and adapt on the fly. Agility, flexibility, building capabilities, continual learning, and adaptation are the new rules of business success.
A differentiating strategy is crucial, but it will only lead to competitive advantage if you execute it flawlessly. You’ll succeed only if you have the right insight for strategic planning and the agility to execute your plan,” said Tanfidh.
“Making a plan isn’t enough. You must actually take steps to implement it, and this requires excellent leadership skills and commitment. Change can be hard, and your organization may be resistant,” the consultancy firm stressed.
The list of presenters includes: Mihai Toma, Head of Professional Practice MENA — The KPI Institute; Paul Niven, Management Consultant, author and noted speaker; Peter Watson, Corporate Performance Measurement and Management Expert; Mazen Dauleh — Strategy Formulation & Execution Professional; Shatha al Maskiry, Managing Director — Protiviti, Sultanate of Oman; Dr Yaqoob al Bulushi, Deputy Chief Executive Officer — Information Technology Authority, Sultanate of Oman; and Anthony Mills, Executive Director — Global Innovation Institute, USA.
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