Muscat: BankDhofar, the leading bank and the best customer experience provider in the Sultanate, has been named “Brand of Excellence in SME Banking Oman 2017” by Finance Digest 2017 Brand of Excellence Program. The award aims to recognise business excellence across all sectors and reward organisations that perform exceptionally well and stand out in their respective area of business.
Hussain Ali al Lawati — Assistant General Manager and Head of Business Banking at BankDhofar — hailed the bank’s continuous efforts and ongoing commitment to support its SME customers across Oman. “Our strategic plan is to support Omani entrepreneurs and to contribute to the growth and development of the SME sector in the Sultanate by understanding their requirements and meeting their needs. The SME sector’s requirements are very specific in nature and are different from other corporate and retail customers. Our team of skilled and experienced account managers understand the specific business needs of this sector and they are dedicated to provide timely and adequate services delivery to our SME customers.”
“It gives us great pleasure to receive such prestigious recognition from a highly esteemed global organisation. At BankDhofar we aspire to be the best bank for customers across Oman, and will continue to offer innovative products and unique services that meet the needs of our customers; as we recently launched an exclusive credit card customised exclusively for this segment in collaboration with Mastercard” added Al Lawati.
BankDhofar’s Mastercard Platinum BusinessCard is designed for SME customers who need a card that delivers increased flexibility and purchasing power, and also offers the ability to take care of the company’s finances from any part of the world. The card comes with a wide range of optional benefits including corporate liability waiver to protect the company against unauthorised use of card, tailored insurance with preferential rates on SME healthcare, SME Motor Fleet and SME Personal Accidents. In addition to global free Wifi to the users in addition to much more benefits across the world.
With the growing importance of small and medium enterprises to the development of the vibrant Omani economy, BankDhofar has embarked on a number of strategic initiatives to participate in further development of SME sector in the Sultanate. The bank has a dedicated Business Banking Department whose sole function is to cater to the needs and requirements of entrepreneurs and SME owners. “In order to serve our customers in the best possible way, we observe the market and study the business trends that impact this sector, which helps us customise our products and services to fulfil the needs and requirements of SMEs,” Al Lawati noted.
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