MUSCAT: The Tadhamun corporate social responsibility (CSR) initiative launched by Bank Muscat, coinciding with the holy month of Ramadhan, reached beneficiary homes in Dakhiliyah Governorate. Reiterating the bank’s dynamic ‘Let’s Do More’ vision and values of partnership, the Tadhamun convoy of vehicles carrying the bank’s employees and volunteers distributed basic electronic home appliances to beneficiary families identified by the Ministry of Social Development.
The objective of the CSR initiative is to address the requirements of beneficiary homes which do not have basic home appliances. Basic electronic home appliances were distributed to beneficiary homes in the wilayats of Bahla, Al Hamra, Samayil, Bidbid, Izki and Manah, providing them with an opportunity for a better quality of life. The Tadhamun distribution will be carried out across Oman through the holy month of Ramadhan.
The Tadhamun initiative is a fine example of the public-private partnership launched by the bank in association with the Ministry of Social Development to strengthen the hands of beneficiaries.
Through the Tadhamun programme, the bank seeks to reaffirm its commitment to ‘Doing More’ for society as a whole.
Bank Muscat has lined up a series of programmes under the banner of ‘Ramadhan Al Kheir’ to benefit different segments of society during the holy month of Ramadhan.
As part of the bank’s sustainability vision, the distribution of basic home appliances to an average 150 families every year contributes to a safe, healthy environment in which children can be raised and adults enjoy comfortable lives. Oman experiences a sub-tropical, dry and humid climate necessitating the requirements for refrigerators and air-conditioning units for the well-being of people. This helps the families to utilise their limited income on more important requirements.
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