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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI

Bank Muscat evokes strong response to Salalah Festival campaigns

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MUSCAT: Bank Muscat, the flagship financial services provider in the Sultanate, in line with its vision ‘To serve you better, everyday’ and commitment to partnership in promoting national celebrations, evoked strong response to various activities and campaigns launched as part of Salalah Festival 2018, the Sultanate’s annual tourism and cultural extravaganza held from July 10 to August 25.


Bank Muscat made its presence felt at the festival where the bank personnel were available to familiarise visitors on promotional campaigns, services and products offered by the bank. Bank Muscat ATMs and CDMs provided banking convenience and connectivity to visitors and tourists.


Attractive card promotions were under way as part of Salalah Festival. The Anantara offer was available for all Bank Muscat debit and credit cardholders to avail 20 per cent discount at all Anantara hotels worldwide. The offer is valid for booking and stay till December 31, 2018.


The bank launched an exciting social media promotion on Instagram where participants who referred a friend got chances to win all-expenses-paid package to visit Salalah along with a companion. The package included Muscat-Salalah return air tickets, hotel accommodation and sight-seeing arrangements.


In a promotion targeted at Premier banking customers, al jawhar, asalah Priority banking and Private banking Visa cardholders were entitled to 50 per cent discount on Vox cinema tickets across the Sultanate.


The bank extended support to a seminar on the tourism sector attended by key experts. Salalah Festival celebrating the monsoon splendour and cultural heritage of Oman perfectly fits into the corporate ethos of Bank Muscat in serving the largest banking family in Oman as well as visitors from the region and around the world. As the nation’s flagship financial services provider, Bank Muscat seeks to utilise all opportunities in reaching out to people, offering them an enriching experience. While Salalah offers a rewarding experience to enjoy nature’s bounty, Bank Muscat complements this experience by facilitating banking convenience to all.


The partnership with Salalah Festival is an earnest attempt by Bank Muscat to propagate the core family values held dear by Omanis. Committed to making Salalah Festival a great success, Bank Muscat aims to unite citizens, residents and visitors in sharing the good times and discovering the joy of being connected.


The bank seeks to serve as a focal point in the preservation of Oman’s rich heritage and culture, encouraging people to maintain a strong link to the glorious legacy, thereby reinforcing the Sultanate’s distinct cultural character. The bank remains committed to making its presence complement Salalah Festival as a memorable experience.


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