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Apple inks deal with Samsung to distribute iTunes shows on TVs

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SAN FRANCISCO: Samsung Electronics Co Ltd said that it will add an app to its smart televisions in the coming months to let owners watch content bought on Apple Inc’s iTunes service, a possible first sign Apple is looking to distribute its forthcoming television service on devices made by others.


The deal is part of an ongoing strategy shift for Apple, which is facing weak hardware sales in China and a saturated global smart phone market where users are hanging on to their old iPhones longer than ever, hammering its biggest business.


It has announced several high-profile deals for original television content, including a forthcoming show with Oprah Winfrey, but has not yet said how it plans to distribute that content or when its service will launch.


The Samsung deal could be a step towards Apple distributing content to devices made by others. Apple makes a device called Apple TV that connects to a full television set, but has never produced a full set itself.


Under the deal unveiled on Sunday, Samsung will add an app to its televisions that lets users browse and play their existing iTunes movies and television shows as well as purchase or rent new content. Samsung also said it would add Apple’s AirPlay 2 software that will allow iPhone owners to stream content from their device to Samsung televisions. — Reuters



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